There's a saying that's right, never be an enemy of trends.

In the property market, there has never been a shortage of real estate developers who understand this, but rarelyA "loydder" who is good at creating and leading trends.

Few of Morningstar's forerunners are real estate developers who can always surprise people,Melt to count as one.

On May 15th, the government office was officially delivered, and this is another one"Delivering with Your Heart"The reality landed in Hefei.

Pictured is a picture of the scene on the day of the delivery of the house

It is worth mentioning that this delivery also cooperates"Cloud Experience Delivery"Live.

If you remember correctly,Open a live delivery room, in Hefei this is still the first out!

So, the first-time knowledge of the "home delivery", in the end will be opened in Hefei what kind"Life Energy Field"？

NO.1I don't know

Let's start with a live broadcast of "Cloud Experience Delivery".

At the end of the day, delivery is actually a fit"Vision"And."Risk"things.

Photo Rongrong Xinda Government No

The live broadcast of the delivery line is essentially pulled up"Risk" weight。 Because it's not just the owners who face it, it's the ownersPotential visitors from all over the city.

Why do you want to do this?

The explanation is: This isIn order to facilitate the impact of the outbreak can not be "home" in time for the owners.

And all the "bottom gas" of this live broadcast is based onMelting 5 years of product force precipitation.The self-confidence that melts is derived fromContinuous expansion of the high-end customer base capacity pool, the precise grasping of sample pain points, will be possible BUG, to achieve the repair of the front.

Of course, it's the same timeService upgrade。 It isThe deep interpretation of the warm side is the product strength self-confidence again "glamored technology".

The most important point: it's fusion"Custom Services"another exploration, upgrade.

NO.2

"How to live a happy life" is a subject that has been deeply studied.

It's invased"Life Energy Field"Construction, but also escape can not be separated from this essence.

The self-driving force of integration is concentrated in product design and service promotion"Moderately ahead of the time".

From."Small Trends"To."Delivering with Your Heart", melting"Life Energy Field"Each time you open it, it is accompanied by some profound words.

FigureA realistic picture of Hefei's No

What is the emphasis of "Return to Heart Delivery"? In fact, there are three cores:Products and aesthetics, home-based community, community co-construction.

Products and aesthetics are very well understood, from hefei No. 1 hospital pen, to the government No. 1, Binhu printing one after another baton, melting the creation of 5 years,Step by step, hefei people's stereotypes of top-of-the-line housing.

In.Binhu print, based on the high-end customer group pain point database aesthetic and product upgrade, nearly a step up.

For example, the international aesthetic aspect.Designed for the young trend of integrating entrepreneursMore emphasis on the extreme and simplicity, the product is younger.

FigureA realistic picture of the model room of the lakefront

Also like indoor module hardcive human design。 In guest restaurants and master bedrooms, the ceiling is designed with extremely difficult arc angles,Improves the smoothness of the lines.

As a new trend in the concept of human residence.Conform to the rise of low-carbon travel and low-carbon consumption. Project.Planned for a green Samsung buildingAnd for the first time, the garbage crusher is used in hardcive systems.

At the time, the fusion is almost equivalent to the high end. And this high-end and beautiful, is also beingImage influence Hefei people.

In the past 5 years, the product power of the fusion has never stopped growing. In the deep cultivation of Hefei, it is also obviousMaster the high-end lifestyle big data, monopolize the high-end market, leading the product trend.

NO.3

As a real estate developer, the creation is undoubtedly the top of the batch. But from"Delivering with Your Heart"The other two points, it seems, are clearly more than that.

What exactly is a "happy life"?

People have material, emotional, spiritual needs, need triple space.Material space in the body, emotional space to place emotions, spiritual space to soothe the mindAnd that's the extensionCommunity, community, societyThree levels.

The reality is that most people buy a house, that is, they lose contact with the developer. This is currently the most common phenomenon of domestic real estate creation,The interaction between developers and owners has been minimal.

Essentially, it's relevant to the homebuyerBuy a house for 5 years, 10 years or more of various community scenes, whether to live comfortable, happy.

Based on this context,Home to the communityThe value is clear.

FigureCreate a better sharing system for your journey home

"Delivering with Your Heart"Under the concept, the whole process was set up from the beginning of the owner's purchase of a house11 different actions:

a whole set down, forming a near-perfect closed loop.The heavy interaction between the fusion and the customerthat will be the wholeThe building process of the house is tightly tied to the owner.

And the incubation of the heart space isThe physical property space of the air-to-air layer is createdA wonderful activation.

FigureMeltingXindaGovernment No. 1 fruit shell PARK delivers a reality map

Book enjoyment ZONE, fruit shell PARK, footprint SPACE, live LOHAS, PARTYHOUSE five home space creation,Face up to the owner's emotional space, close the neighborhood distance, so that all year round residents can feel in the home communityHave a home, have a life, have a confidant.good everyday.

FigureMeltingXindaGovernment Footprint SPACE delivers a reality map

In the housing security and property service providers, the same has brought the full cycle of service system. Tailored to match contemporary communities"7 plus X" featured service systemCover.Night escort, courier home, animal keeperand the ultimate level of detail.

FigureMeltingXindaGovernment NoBook to enjoy ZONEDeliver a reality picture

It can be said that"Delivering with Your Heart"The core of the concept is to build the scene of the owner's community life from the perspective of the evolution of life in the ten years after the delivery of the house.

FigureMeltingXindaGovernment NoLive LOHASDeliver a reality picture

So I think,"Delivering with Your Heart"One of the value anchors is the upgrade of the integration service. The second isThe "moderately forward", which has a very high weight in the concept of fusion products, has been inherited into the community construction.

And"Heart-to-heart space"activation, still not"Delivering with Your Heart"It's all!

NO.4 Wanton

"Delivering with Your Heart"the ultimate perspective placed on community building.

Last Year's National Day, a group of children in the West Lake staged a special flash, singing "Me and my motherland", many tourists, citizens stop to watch.

FigureThe West Lake flash of the "Little Fish" children's community

These children are all from the creation, from"Little Fish" children's communityand that's what the community is all aboutThe product of a community incubation mechanism.

FigureCreate a "mao happy" elderly community signal

Also hatched, there are"Mao happy" elderly community。 A group of people, an average of nearly 60 years old, return to a more happy life through a wealth of community activities, and enjoy it.

In the community building, there is a book of their own "world secrets." The core of this secret is called building a triangleHome-to-heart operations officers, heart-to-heart partners and the community.

The returning operator is the enlightenment of community co-construction, to undertake the role of hatching, extending the community's good life day-to-day, and building strength together.

FigureA partner in the heart of the company

The co-owner is the owner, as the main body, they agreeThe values of the communitywilling to contribute to community operations.

Then there are the communities such as "Little Fish" and "Happy Hair", and they areRealize the carrier of community co-construction.

The inseparable bond between the three shows three characteristics of the community:

Good things, there is never a lack of imitators.The industry is seeking to make a businessthe case is not in the minority, but the results are often sloppy. Because community building is notSimple system replication.

It also involves a real estate developer's transformation"Good Life Operator"How determined there is, and whether you have itEnough money to support the cost of each trial and error.

FigureCreate a real-life picture of community activities

At the same time, real estate developers also need to own a top industry"Product pre-development"Team.

So I said, the creation of this set of secrets, is basically "extinct", the effect is also amazing. Since the first home-based community delivery in 2018,Owners activities reached more than 1000, covering nearly 50,000 entrepreneurial main householdsand, among them,Owners participate in co-construction activities accounted for more than 50%.

FigureCreate a real-life picture of community activities

Of course, the community operation, delivered to the return partner, is based on the creationCommunity autonomythe ultimate expectation.

Conclusion

In a word, the author was impressed:

All subversion and iteration is essentially to bring life back to life and to make life more pure.

Now look back at the first projects that came into Hefei five years ago, and you may find that the original fusion practiced"Ahead"The ideas under the vocabulary are all thereSlowly and high net worth people's demand iteration gradually becomes the same, the product is becoming more and more longer-lasting.

So, so-called"Life Energy Field"This should be about both owners and housing enterprises.

There's a saying in the White Paper on Community Branding: Communities are not just about creating physical spaces, they're about to be createdThe power of people is integrated to stimulate the vitality and growth of the communityto give the community a lasting lease of life.

So at the end of the day, it's creative"Delivering with Your Heart"Community operation, the core is life! All the elements of space, technology, community, service, products, etc. revolve around this core.

From Hou Chaofu to Ningbo Province, to Hefei No. 1 Hospital's successful practice case, has been enough to support, whether it isIn the start-up machine or landing practice, once again walked in the forefront of the industry.

This kind of leading, brings the melting is the high-end market "killing" in the Red SeaMonopoly power from constant gear.

It's another time to bring it to the industryNew reference, new standards.